The Logo

occ logo

When to use the Logo

The College logo should be used on all media directed at external audiences: prospective students, their parents, or the general public.  

  • postcards
  • viewbooks
  • brochures
  • t-shirts
  • bumper stickers
  • billboards
  • websites
  • social media posts
  • College letterhead
  • business cards

 

 

The Icon

occ icon

When to use the Icon

The icon is primarily used for internal audience situations (current students, alumni, employees).

Otherwise, it may be used in situations where the College identity is obvious in context or explained elsewhere in the surrounding text. 

 

The Crest

occ crest

When to use the Crest

The full color crest is only ever used for letterhead, official College documents, and formal ceremonies. It is the official seal of the institution.  In every other usage, the allowable colors are white and black.  There is a gilded crest, but it is only ever used for the College President.

  • The typeface is Minion Pro semibold.
  • Whitespace should be what is shown here.
Crest Whitespace

 


Allowable Usage
 

Whitespace

The logo needs some room to breathe. Please provide one "O" worth of empty space around the logo to distance it from neighboring text or the outer edges of your physical object.

whitespace

Contrast

The logo needs to stand out.  Please ensure adequate visual contrast between the logo and its background. For examples of alternate color combinations, please refer to the College Color Palette.

contrast

Cropping

Only the icon may be cropped.  Please ensure that the inner "O" is always fully visible.

cropping

Watermark

It is OK to use the icon as a watermark in creative graphic design.  In these cases, you can decrease the visual contrast for a more subtle effect.

watermark

 

 


Prohibited Usage
 

Replacing O's in words

Please don't replace o's in words with the icon.  The only situation where this is permitted is in the College Logo.

misuse

Stretching / Squashing

Please maintain the logo's natural proportions.

distort

Rotation

Please don't rotate the logo or icon.

rotate

Altering the Font

Please don't attempt to recreate, replace, or modify the font used in the logo.

alter font

Altering the Colors

Please don't change the colors of the logos provided or add gradient effects.

alter color

Adding a Dropshadow

Please don't add a dropshadow to the logo.  It should be given a high contrast background instead.

dropshadow

Not Enough Contrast

Be sure to provide enough visual contrast between the logo and its background.

low contrast

Noisy Backgrounds

If the background is too noisy, it's best to give the logo a solid color box so that it has adequate separation from the background.

noisy bg

Bad Color Combinations

Avoid using garish or complementary color combinations with the logo.

bad color combos